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Symantec crosses country in fight against cybercriminals

Longtime MAVERICK client Symantec Corp. has led the charge educating consumers when it comes to online safety solutions and on how to protect themselves in the evolving Internet landscape.

Numerous campaigns have focused on reaching families – parents and kids – to better inform them about online risks and the tools available to safeguard against identity theft, viruses and other types of malicious Internet activity.

But MAVERICK sensed it had something special when it heard an 18-wheel truck decked out in the latest high tech virus protection would be rolling into Toronto as part of a North America-wide tour. We chose one of Toronto’s most popular summer family attractions, Ontario Place as the destination for its online safety day theme.

MAVERICK coordinated space for the Norton “Connected and Protected” Interactive 18-wheel truck in the heart of the Ontario Place parking lot, enabling thousands of parents and children to venture inside and explore the interactive displays, games, demos and tutorials dedicated to raising awareness about Internet safety.

Featuring a “Crush Cyber Villians” Hulk theme, the truck display proved inviting to kids and parents alike, who were also able to speak with Symantec Canada’s director of consumer solutions as well as a constable from the Child Exploitation Section of the Toronto Police, a third-party resource MAVERICK exclusively engaged with for this initiative.

MAVERICK also generated media coverage by inviting key local media to tour the one-of-kind mobile online safety experience and discuss the “bigger” Internet risks and security issues with on-site experts.

Outlets such as Global News,  24 Hours Toronto,  ITBusiness.ca and popular mommy blogging site, YummyMummyClub.ca visited to learn more about the interactive truck and provide their audiences with insightful information about the perils of the Internet and best protection practices.

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