Our View. The art of strategy
MAVERICK has four distinct lines of business including consumer/packaged goods; advanced technology, corporate/professional services and health and wellness. Please click on one of the links to read more about a specific practice.
Our capabilities include:
Foundational Message Development
We work in tandem with advertising agencies and branding firms to help clients shape and refine their message and personality. We help clients position their brand through creative news angles and compelling story ideas.
We develop robust social media experiences by crafting relevant messages, then driving them out via blogs, podcasts, twitter and other social networks. As "citizen journalism" moves to the forefront, our clients look to us to harness its power to their advantage. Several MAVERICK employees are active bloggers, including the company's President.
A company's senior executives are its public face. Daily we work closely with marketing teams and their executives to carefully craft platforms that position executives and companies as thought leaders in specific market segments.
Experiential Events and Launches
MAVERICK's aggressive product and consumer brand awareness campaigns and consumer trials influence consumer behaviour. From new soft drinks to lip gloss, we have introduced a variety of products to market through innovative events.
Media and Blogger Relations
We manage all facets of media and blogger relations. Gone are the days where a simple press release yielded media coverage. MAVERICK has extensive experience in narrowcasting and delivering the news to those that matter.
Presentation and Media Training
Our communications experts have designed a unique presentation and media training workshop that has helped hundreds of clients prepare for major news events, conferences, AGMs and sales presentations.
We schedule face-to-face meetings with top industry analysts in Canada and the U.S., monitor and influence content of reports, and maintain dialogue with key analysts year round.
Community Relations and Public Sector
MAVERICK executes grassroots marketing and story placements, handles local event management, and coordinates local government participation at events.
Investor/Financial Media Relations
We work with IR departments in both pre- and post-IPO activities for clients, while managing the financial aspects of all media relations activities.
Our team of writers and communications experts works with clients to develop speeches and presentations for AGMs, product introductions, office openings, employee sales events, and special engagements.
Issues Management and Crisis Communications
We manage issues before they become a crisis and help clients react quickly, strategically and effectively when faced with an unexpected situation. Our team of experts helps clients successfully navigate plant closings, mergers and acquisitions, downsizing, and restructurings, all through the appropriate media channels.
A company's biggest brand ambassador starts with employees. MAVERICK creates signature campaigns for internal employees including newsletters, town hall meetings, podcasts, motivational off-site meetings, incentive programs and launch parties.
Sponsorship Evaluation and Execution
We develop, evaluate and measure sponsorship opportunities for clients, seeking out specific charity opportunities to better evaluate each client's brand value proposition against the proposed sponsorship vehicle.
Trade Show and Speaker Support
We research and identify trade shows and industry events specific to our clients' needs, create event plans for each show, manage logistics and on-site media relations.
Measurement and Media Analysis
MAVERICK ensures ongoing campaign evaluation using the industry's most current technology and measurement tools to accurately measure each PR program. We work with clients from the outset to determine criteria for success before implementing any initiative and monitor progress throughout the campaign.