Savoia Canada makes stylish mark on Toronto’s design district with spectacular showroom of luxurious Italian porcelain surfaces
TORONTO - June 18, 2009 - The ultimate in fashion flooring and wall coverings has touched down in downtown Toronto with the opening of Savoia Canada Inc.'s exquisite new 4,500-sq.-ft. showroom, showcasing the hottest high-end porcelain surfaces this side of Italy. Opening to the public today, the much-anticipated showroom serves as a one-stop shop for the entire line of The GranitiFiandre Corporation's prestigious porcelain surfaces including GeoStyle, Geologica, GeoTecnica, Xtra, and Granitech.
Strategically situated at 145 King Street East in the heart of the city's trendy furniture and design district for greater accessibility, the distinctive showroom - itself a master showpiece for the very latest porcelain surface trends and innovations that have Europe abuzz - has been expertly designed to offer architects, designers and their discerning clients an inviting and collaborative environment in which to discuss and shape their unique residential and commercial projects.
"Until now, anyone looking for floor and wall coverings had to travel to the suburbs to cold, unappealing showrooms or fight the weekend traffic and line-ups," said Piergiorgio Mazzetta, Executive Vice President, Savoia Canada Inc. "With the opening of our new contemporary showroom in downtown Toronto, true sophistication, style and selection from Italy's most celebrated tile manufacturer is now steps from home. We are extremely excited to be bringing GranitiFiandre's porcelain surfaces to the Ontario marketplace and look forward to welcoming local industry professionals and homeowners to our new collaborative space."
Savoia Canada is the exclusive manager of GranitiFiandre's entire Canadian operation. The new showroom will showcase the GranitiFiandre brand's five award-winning categories of porcelain surfaces in hundreds of designs, colours, textures, sizes and special piece options. The company's glazed and unglazed product designs, ventilated facades and access flooring systems are ideal for interiors, exteriors and façade cladding for heavily used public spaces, commercial and residential applications.
This month, the spotlight will be on the newly released Jewel, Belgian Blue and Stone Forest Collections, all of which were launched at Coverings 2009 held recently in Chicago:
• The Jewel Collection is manufactured with an innovative glass and porcelain technology through a patented process, creates a cascade of light effect on the tile surface and offers a sophisticated embellishment to its design environment.
• The Belgian Blue Collection boasts light-coloured veining criss-crossing its surface, reminiscent of classic marks left by coral and shell fossils. It's perfect for sleek, modern spaces defined by high quality and durability.
• The Stone Forest Collection offers the textured beauty of petrified wood in a durable porcelain tile product, evoking the geological evolution of nature's woodlands in transforming plant, bark, and fossils throughout the ages.
"Canada's designers and architects are known throughout the world for their exceptional creativity and commitment to the highest industry standards, so it is only natural that we solidify our Canadian presence and surround ourselves by such a talented group of professionals," said Graziano Verdi, Chair and CEO, GranitiFiandre. "The launch of Savoia Canada's extensive showroom is one of GranitiFiandre's most important global retail events, a place where inspiration and ingenuity will collide to produce the very best in residential and commercial projects."
Mr. Verdi, who is based in GranitiFiandre's headquarters in Castellarano, Italy, was in Toronto to celebrate the Grand Opening of the Savoia Canada showroom. Savoia also operates smaller showrooms in Montreal and Vancouver.
The showroom will be open to the public as follows: Monday to Friday 9 am. - 7 p.m., Saturday 9 a.m. - 6 p.m., and Sunday by Appointment.
About The GranitiFiandre Corporation
Founded in 1961 in Castellarano, Italy, The GranitiFiandre Corporation has for decades supplied global customers with the highest quality selection of fine architectural surfacing products. With international facilities in Italy, Germany and the United States, as well as a global distribution network, GranitiFiandre is equipped to address product needs for an array of architectural and design situations. The company's Canadian operations are managed through Savoia Canada Inc., headquartered in Toronto with offices in Vancouver and Montreal. Dedication to a healthy and safe environment is an important part of GranitiFiandre's history, and the company proudly continues the tradition of environmental leadership at its Canadian facility. Significant investments in materials usage efficiency, air quality protection, water resource management and energy efficiency are the hallmarks of GranitiFiandre's corporate stewardship. GranitiFiandre is listed on the STAR division of the Italian Stock Exchange. For more information, visit www.granitifiandre.com.
About Savoia Canada Inc.
Savoia Canada Inc. is a leading distributor of high-end ceramic and porcelain flooring and wall coverings to the residential and commercial markets. Operating in Canada since 1993, the company is owned by the GranitiFiandre Group, a world leader in the production and sale of high-quality porcelain surfaces. The company operates a 4,500-sq.-ft. showroom in the heart of Toronto's trendy furniture and design district featuring the latest in Italian designs. Smaller showrooms are located in Montreal and Vancouver. Savoia Canada is the proud supplier of dozens of national accounts all over Canada and is involved in many of Canada's most important and prestigious projects. For more information on the Savoia product line, visit www.savoia.com.
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