TORONTO - January 7, 2010 - MAVERICK Public Relations today announced that Dr Tax, the only Canadian-owned tax software company, has retained MAVERICK to launch its UFile public relations campaign for the upcoming tax season.  MAVERICK won the assignment in a competitive review process involving a number of agencies. 

"MAVERICK's wealth of knowledge in the tax field combined with its expertise in both social media and traditional media relations made the firm the obvious choice to help us create fresh brand awareness for UFile this tax season," said Malcolm Campbell, vice president and general manager of Dr Tax Software, makers of the UFile line of tax software.  "We were impressed by MAVERICK's enthusiasm and creative energy in helping us tell our story as a uniquely Canadian tax software offering."

Located in Montreal, privately-owned Dr Tax Software Inc. is a leading provider of tax preparation products and has served the professional tax community with personal and corporate tax products for more than 20 years. Dr Tax's UFile products include Ufile.ca (online tax software), UFile for Windows and UFile PRO.

"MAVERICK is excited about promoting UFile - a brand synonymous with ease of use - that is designed to help Canadians by simplifying the often complex process of preparing and filing their annual  tax return," said Julie Rusciolelli, president, MAVERICK Public Relations Inc.   "No one likes to do taxes, but UFile continues to be a market leader year after year thanks to its comprehensive interview-style questions that give Canadians confidence they are getting the very best refund possible."

MAVERICK Public Relations Inc. is an award-winning full-service agency based in Toronto.  The agency, which celebrated its 10^th anniversary in 2009, boasts a pedigree of blue-chip clients and along with many of Canada's hottest up-and-coming brands. The agency has four distinct practice areas: consumer marketing, advanced technology, corporate and professional services, and health and wellness.  For more information, please visit www.maverickpr.com