Mashable.com posted an article today by Soren Gordhamer (author of Wisdom 2.0) on how social media is helping to forge a new era in business transparency and engagement.
The article discusses the top four broad shifts social media is causing in business today:
1. From "Trying to Sell" to "Making Connections"
2. From "Large Campaigns" to "Small Acts"
3. From "Controlling Our Image" to "Being Ourselves"
4. From "Hard to Reach" to "Available Everywhere"
http://mashable.com/2009/09/22/social-media-business/
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