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Dark Side Musings

Stephen Rouse

Momentum continues to build in the "newspaper" business on how to generate addition revenue online. This new effort by AP - the US version of our wire service Canadian Press, marks another step in how "news organizations" are fighting for survival.

Newspaper executives have said that by taking the lead, A.P. ensures a unified approach, saves publishers from having to design their own software and circumvents possible charges of collusion against the papers.

July 24, 2009

Taking a new hard line that news articles should not turn up on search engines and Web sites without permission, The Associated Press said Thursday that it would add software to each article that shows what limits apply to the rights to use it, and that notifies The A.P. about how the article is used.

Tom Curley, The A.P.’s president and chief executive, said the company’s position was…

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Scotty Mac

Nice post over at Blog Campaigning by @jensschroeder re: Germany lagging behind in social media and possible reasoning.  Particularly enjoyed the case study around launch of new film, Must Love Death, and ICQ flashback.  Thanks Jens :0)


Stephen Rouse

The Financial Times editor, Lionel Barber, has predicted that "almost all" news organisations will be charging for online content within a year.

Lionel Barber tells Matt Wells why newspapers' online business models need to change - and the age of the free internet is over.

The Financial Times editor, Lionel Barber, has predicted that "almost all" news organisations will be charging for online content within a year.

Barber said building online platforms that could charge readers on an article-by-article or subscription basis was one of the key challenges facing news organisations.

"How these online payment models work and how…

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Buket Oktem

A few bad apples can quickly spoil it for the rest of us. Interesting blog post by Dave Fleet on best ways for PR people to approach bloggers, without pressure or the expectation of a glowing product write-up. This discussion comes on the heels of a recent PR blackout challenge set by mommy blogger community MomDot to take place from August 10-16 (http://www.momdot.com/blog/pr-blackout-challenge/).


Stephen Rouse

Successful customer support is quickly switching from a passive, "contact us" approach to "how can we help". From this perspective, the companies that excel in this new era of support will define processes and support teams to actively engage customer support across existing and emerging networks, not just Twitter.

MAVERICK client Intuit considered one of the leaders in "listening" to customer on the Internet and managing user complaints or questions in a matter of hours.

Mark Evans blogs and provid

Mark Evans wrote an interesting blog today suggesting Twitter's ability to field customer complaints in real time is a "killer app" that enables companies to respond and solve problems before they escalate.

http://www.twitterrati.com/2009/07/15/twitters-killer-app-customer-service/Twitter's Killer App: Customer Service

By Mark Evans | July 15, 2009

When I'm talking to clients about whether they should use Twitter, one of the most effective pitches is how it can be used to offer better…

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Stephen Rouse

The Toronto Star union reported today that the paper's entire Classified Ads section is being outsourced to Buffalo. How times change.

I remember when my wife and I first moved to Toronto from Ottawa in 1996. The Toronto Star classifieds were critical to our efforts in find a rental. I just noticed this sad little Twitter post link to a union press release essentially announcing the end of jobs in Canada related to this section. Classifieds were once a cash cow for newspapers in every city in North America. The Internet, and Craig's List in particular have changed all that.

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Stephen Rouse

The new world of promoting start-ups in Silicon Valley, where the lines between journalists and everyone else are blurring and the number of followers a pundit has on Twitter is sometimes viewed as more important than old metrics like the circulation of a newspaper.


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