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Buket Oktem
April 23, 2010

How to Successfully Pitch Bloggers

By Buket Oktem

It's always great to find good tips on pitching to bloggers. Here's a short article on what not to do.

http://www.stumbleupon.com/su/3U2dNb/www.lovell.com/blog/?p=986

If you or your company has a product that would be of interest to bloggers, when you send them a pitch, DO NOT:

  • Use the same form pitch letter: It is important that your pitch letter be relevant to the blogger and their blog's content. That doesn't mean you have to craft a new pitch every time, but at least tweak the intro copy. For instance, I have received many pitches for princess books and toys. I have a 2-year-old boy. If the PR…
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Buket Oktem
July 15, 2009

Avoid a PR Blackout by Bloggers - Build Rapport, Don't Just Push Product

By Buket Oktem – 1 Comment

A few bad apples can quickly spoil it for the rest of us. Interesting blog post by Dave Fleet on best ways for PR people to approach bloggers, without pressure or the expectation of a glowing product write-up. This discussion comes on the heels of a recent PR blackout challenge set by mommy blogger community MomDot to take place from August 10-16 (http://www.momdot.com/blog/pr-blackout-challenge/).

http://davefleet.com/2009/07/public-relations-people-bloggers-work-together/

 

 

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