Interesting article in the Orlando Sentinel on the downside of social media engagement in light of the death of the trainer at SeaWorld. It will be interesting to see if the organization fights the urge to pull back on its social media program, as having worked to build a social following, this dialogue may play a critical role in SeaWorld's ability to navigate through this difficult period.
Beth Kassab
Business Columnist
February 25 2010, 10:50 PM EST
When big companies like SeaWorld use Facebook, Twitter and blogs effectively, they scrape off a layer of shiny corporate veneer and engage in a more intimate relationship with both customers and critics.
The complete article can be viewed at:
http://www.orlandosentinel.com/business/os-kassab-shamu-social-media-20100225,0,1775283.column
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