Popular Web 2.0 site Digg is searching for a new online revenue model. This Globe and Mail story talks about a new advertising offering Digg is about to launch in an attempt to combat the precipitous drop in online users clicking on web advertising.

Follow the link to read the story, and while you're in the Globe article roll over the links in the story itself (the little magnifying glass) to see how the Globe is also trying to drive more revenue from online advertisements that serve up related stories