Clearly written article in The Mark that seeks to set the record straight the fears that there's a perilous void left as new media challenge the traditional news organizations.

It's always great to find good tips on pitching to bloggers. Here's a short article on what not to do.

Web Coupons Know Lots About You, and They Tell

Interesting article in the Orlando Sentinel on the downside of social media engagement in light of the death of the trainer at SeaWorld. It will be interesting to see if the organization fights the urge to pull back on its social media program, as having worked to build a social following, this dialogue may play a critical role in SeaWorld's ability to navigate through this difficult period.

PR has done well in part because it is often cheaper than mass advertising campaigns. Its impact, in the form of favourable coverage in the media or online, can also be more easily measured. Moreover, PR firms are beginning to encroach on territory that used to be the domain of advertising firms, a sign of their increasing clout. They used chiefly to pitch story ideas to media outlets and try to get their clients mentioned in newspapers. Now they also dream up and orchestrate live events, web launches and t

Several of our clients are now talking about the "consumerization of the enterprise" which could significantly change the old workplace paradigm of sitting at a workstation and collaborating mostly with email and IM. As a new generation of twentysomething employees who use Facebook, Youtube and Twitter at home on on the road enter the workplace they will be looking to use these various new "consumer" social technologies to perform tasks. But with these new technologies will come the need for businesses to r

Mashable's excellent overview for social media is an excellent resource

A lot of people are beginning to look beyond consumer-based social media for ways to connect on the B2B front. LinkedIn is starting to come of age, but people are still trying to understand how to get the most from participating on LinkedIn. Here are some basic tips to start.