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Interesting article in the Orlando Sentinel on the downside of social media engagement in light of the death of the trainer at SeaWorld. It will be interesting to see if the organization fights the urge to pull back on its social media program, as having worked to build a social following, this dialogue may play a critical role in SeaWorld's ability to navigate through this difficult period.
Beth Kassab
Business Columnist
February 25 2010, 10:50 PM EST
When big companies like SeaWorld use Facebook, Twitter and blogs effectively, they scrape off a layer of shiny corporate veneer and engage in a more intimate relationship with both customers and critics.
The complete article can be viewed at:
http://www.orlandosentinel.com/business/os-kassab-shamu-social-media-20100225,0,1775283.column
Canadian Investment firm to celebrate each victory in Vancouver with $100,000 donation each time a Canadian athlete wins gold
Toronto, February 4, 2010 - Sprott Asset Management LP knows a thing or two about gold. And today CEO Eric Sprott announced support for Canadian athletes with a unique pledge, the Sprott Canadian Gold Metal Celebration. Each time a gold medal is won in Vancouver, Sprott Asset Management LP, in conjunction with The Sprott Foundation will donate $100,000 to the Canadian Athletes Now Fund (CAN Fund), a not-for-profit organization devoted solely to raising funds and awareness of Canadian athletes.
"W...
PR has done well in part because it is often cheaper than mass advertising campaigns. Its impact, in the form of favourable coverage in the media or online, can also be more easily measured. Moreover, PR firms are beginning to encroach on territory that used to be the domain of advertising firms, a sign of their increasing clout. They used chiefly to pitch story ideas to media outlets and try to get their clients mentioned in newspapers. Now they also dream up and orchestrate live events, web launches and the like.
For full story in Economist click here
MAVERICK PR Kicks off new decade of PR Excellence with UFile Win
TORONTO - January 7, 2010 - MAVERICK Public Relations today announced that Dr Tax, the only Canadian-owned tax software company, has retained MAVERICK to launch its UFile public relations campaign for the upcoming tax season. MAVERICK won the assignment in a competitive review process involving a number of agencies.
"MAVERICK's wealth of knowledge in the tax field combined with its expertise in both social media and traditional media relations made the firm the obvious choice to help us create...
Several of our clients are now talking about the "consumerization of the enterprise" which could significantly change the old workplace paradigm of sitting at a workstation and collaborating mostly with email and IM. As a new generation of twentysomething employees who use Facebook, Youtube and Twitter at home on on the road enter the workplace they will be looking to use these various new "consumer" social technologies to perform tasks. But with these new technologies will come the need for businesses to review existing communications policies and develop new policies and practices to ensure employees don't unintentionally damage the company's reputation or release competitive information.
Mark Evans has written a recent post that lays the issue bare, along with a link to IBM social media practices.
For story click here
Mashable's excellent overview for social media is an excellent resource
A lot of people are beginning to look beyond consumer-based social media for ways to connect on the B2B front. LinkedIn is starting to come of age, but people are still trying to understand how to get the most from participating on LinkedIn. Here are some basic tips to start.
Savoia’s Active™ Clean Air & Antibacterial tiles expected to play a vital role in reducing daily pollution and bacteria
TORONTO - November 24, 2009 - Ceramic tiles can do more than just line your floor and cover your walls. They can now contribute to a cleaner environment and a better atmosphere.
Savoia Canada Inc., the Canadian subsidiary of Italian tile-giant GranitiFiandre Group (Fiandre) and Iris Ceramica, unveils its ActiveTM Clean Air & Antibacterial Ceramic tiles to the Canadian marketplace today.
"ActiveTM tiles represent a fundamental step in the ceramics industry and we are confident these tiles are...
The 16th Annual Venetian Ball took place on October 30, 2009, bringing Carnavale to downtown Toronto.
This elegant fundraiser raised $1,008,000 for Villa Charities Foundation, and brought Toronto's top movers and shakers out to mingle.
Special guests to this years' Ball included Don Novello, better known as Father Guido Sarducci from Saturday Night Live and Eligio Paties, Owner and Domenico Di Gesù and Chef of Trattoria Do' Forni in Venice. Special musical guests include Toronto's own Simply...
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