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Katie Boland

Earlier this year, MAVERICK hosted its second annual MAVERICK Idol contest where contestants presented to a team of four judges to earn an three month internship. I myself earned my position here at MAVERICK as an account coordinator through my participation in the contest in 2009.

We're happy to announce that this year's winner Elana Ziluk has been hired on as an account coordinator and she is my very adorable cubicle neighbour! Congrats darling! After calling her mother and telling all her…

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Stephen Rouse

Canadians pay $185 on average in bank service fees annually;

Angus Reid survey reveals 75 per cent would likely switch to no-fee account

 

TORONTO - August 18, 2010 - ING DIRECT today announced the upcoming launch of THRiVE Chequing, an online, no-fee daily chequing account that will enable Canadians to deposit, withdraw or transfer money for free, all while earning interest.  The first chequing account made for Savers, THRiVE Chequing stems from the frustration many Canadians feel about unfair bank fees that are on the rise.

According to a recent national poll conducted by Angus Reid Public Opinion on behalf of ING DIRECT, a…

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Stephen Rouse

Stephen Rouse

Major SUV fuel economy gains, technology, style highlight reinvention of FORD EXPLORER

Ford Explorer - the vehicle that defined a segment - has been completely reinvented, raising customers' expectations of sport utility vehicle (SUV) fuel efficiency, safety, technology, capability and quality.

"The all-new Explorer will deliver today's SUV buyers the attributes they really want and value, and a few they might not even have dreamed of," said Mark Fields, Ford president of The Americas. "We're proud to introduce the new Explorer to customers and fans around the world today and…

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Katie Boland

Get ready for a kick-ass Maverick contest!

On Wednesday July 21st Maverick PR is giving away two premium tickets to the Second Round of the 101st RBC Canadian Open on Friday July 23rd. A prize worth more than $500!! Tickets include access to hospitality suite and parking pass.

How to enter -

Winners must be "following" @MAVERICK_PR to be eligible.

Post the following update  - "I want to win those kick-ass tickets to the Canadian Open from @MAVERICK_PR"

The winner must be able to pick up the tickets…

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Stephen Rouse

Dr. Markus Miele unveils Miele’s smallest, accessibly priced canister vacuum

TORONTO-May 27, 2010-Building on a 110-year-old heritage of German-engineered, beautifully designed products, Miele (Canada) Limited has debuted the all-new Miele S2-a compact, nimble and powerful canister vacuum starting at $399-the latest addition to the premium domestic appliance manufacturer's celebrated family of vacuums.

"Miele's history of design innovation, coupled with our manufacturing technologies, has led to the birth of this next generation of canister vacuum-the first to retail for…

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Stephen Rouse

Since its inception in 1970 by Murray and Margaret Dryden, parents of NHL hockey legends Ken and Dave Dryden, SCAW has raised more than $23 million, providing bedkits to more than one million children in 33 countries.

TORONTO, May 5, 2010 - Sleeping Children Around the World (SCAW), a Canadian international charity dedicated to providing bedkits (bedding, clothing, school supplies and mosquito nets) to children living in underdeveloped countries, celebrates its 40th anniversary in 2010. Since its inception in 1970 by Murray and Margaret Dryden, parents of NHL hockey legends Ken and Dave Dryden, SCAW has raised more than $23 million, providing bedkits to more than one million children in 33 countries.

An event…

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Stephen Rouse

Clearly written article in The Mark that seeks to set the record straight the fears that there's a perilous void left as new media challenge the traditional news organizations.


Buket Oktem

It's always great to find good tips on pitching to bloggers. Here's a short article on what not to do.

http://www.stumbleupon.com/su/3U2dNb/www.lovell.com/blog/?p=986

If you or your company has a product that would be of interest to bloggers, when you send them a pitch, DO NOT:

  • Use the same form pitch letter: It is important that your pitch letter be relevant to the blogger and their blog's content. That doesn't mean you have to craft a new pitch every time, but at least tweak the intro copy. For instance, I have received many pitches for princess books and toys. I have a 2-year-old boy. If the PR…
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Parker Mason

(Toronto, ON - April 23, 2010) - MAVERICK Public Relations today launches its second annual MAVERICK Idol interview competition to select the company's annual summer PR intern. The lucky winner will be granted a twelve-week paid internship at the award-winning boutique PR firm in Toronto.

"Last year the MAVERICK Idol contest gave me the perfect opportunity to start my career as a PR professional here in Toronto," says 2009 MAVERICK Idol contestant Katie Boland. "The contest was a fun challenge…

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